‘Battle In Style’ was a live performance featuring Free Fire’s virtual band T.R.A.P.
T.R.A.P.’s interactive performance live-streamed on YouTube on 27 November and was produced by Fin Design & Effects and made in Unreal Engine.
Blending gameplay, animation and responsive emojis, viewers could influence the performance in real-time, using live chat to vote on Moco’s dance moves or to choose which pet Kelly will dance with – two of many exciting choices within the show.
After four solo performances by Miguel, Antonio, Kelly and Moco, Free Fire gamers
got to witness the T.R.A.P member’s reunited on screen in a final epic performance.
The final music video anthem was created by blending four genres (country, electronic, rap and pop) over one another – the final piece in the ‘Battle In Style’ puzzle. Since ‘Battle In Style’ launched on 27th November, Free Fire players have clocked in 150 million engagements to unlock the live T.R.A.P. reunion performance.
This virtual concert and Free Fire Anthem were designed to inspire Free Fire gamers to live every battle in style: in gaming and in life. Today’s Gen Z is saddled with increasing pressures and anxiety where every day can seem like a battle. We wanted to show and inspire the Gen Z’s that if you can take on Free Fire’s in-game battles in style, you can take on all of life’s battles in style. Essentially, it’s about embodying a positive, authentic spirit and outlook in life.
VFX Production: Fin Design + Effects
Director: James Chappell
VFX Director: Segundo Fernandez
Executive Producer: Emma Daines
Senior VFX Producer: ChyeYee Chow
Senior Technical Producer: Ty Curtis
Head of 2D: Joseph Tsang
Head of 3D: John Svensson
Motion Graphics Designer: Jeepeng Chow
3D and Unreal Artists: Carlos Loggiodice, Yichen Gu, Agustín Cordes, Emanuele Salvucci, David
García, Oliver Cook, Stephen Davidson
Compositors / Designers: Echo Zhao, Ted Tsui, Camille Shen, XiaoXu Ran, Alison Feng, Nako Chang,
Steve Shen, Allegra David
Production Company: Unit9
Production Team: Katie Dolan, EP; Sara-Lee Rost
Senior Producer: Michael Orwell
VFX Producer: Adam Sargent
Graphics Producer: Ludovica Musumeci
Project Managers: Rose Hung, Paulina Pawlak
Creative director: Stephan Bischof, Maximilian Niemann
Art Director: Kacper Chlebowicz
Motion Graphic designers: Lukasz Schaefer, Bart Miko, Norbert Mikolajczyk,
Designers: Michał Jakbsze, Szymon Łucarz
UX Lead: Francesco Bagni
Tech Lead: Tobiasz Dziubinski
Sound designer: Dani Valkova
Illustrator: Sam Dunn
Choreographer: Del Mak
Assistant to choreographer: Laura Reeve
Dancers: Ashley Simon, Hannah Swift, Kane Silver, Petra Hadjuk
Director: Louis Fonseca
DP: Danny Lawson
Motion Capture: Centroid
Facility Manager: Iain Silvester
Post Production Supervisor: Gary Hewson; David Moore
Post Production Manager: Joe Ells
Streaming Partner: Flux
Producer: Ben de Montagnac
Head Of Commercials & Company Director: Chris Pleass
Office/Operations Manager: Camilla Buckthorpe